Dr. Vishnu Achutha Menon

Contact Info
Dr. Vishnu Achutha Menon
9746575542
Dr. Vishnu Achutha Menon

Assistant Professor
Department of Mass Communication and Media Studies
School of Informative Sciences & Communication Studies

Qualification
  1. Ph.D. Mass Communication (2023) - Department of Media and Communication,  Central University of Tamil Nadu, Thiruvarur, Tamil Nadu, India
  2. MA Media and Communication Studies (2017) - Department of Media and Communication,  Christ University, Bangalore, Karnataka, India
  3. BA Mass Communication (2015) - Department of Mass Communication,  Amrita Vishwa Vidhyapeetham, Coimbatore, Tamil Nadu, India
Experience
Teaching Experience
  1. Assistant Professor (June 2025 - Ongoing): Department of Mass Communication and Media Studies,  Central University of Punjab, Ghudda, Bathinda, Punjab, India - 151401 
  2. Assistant Professor & Head (July 2024 - June 2025): Department of Communication and International Studies, Institute for Educational and Developmental Studies, H- 107a, Sector-12, Noida, Gautam Buddha Nagar, Noida, Uttar Pradesh, India – 201301
  3. Assistant Professor (February 2022 - May 2023) : Department of Media Studies (PG), Kristu Jayanti College (Autonomous), K.Narayanapura, Kothanur, Bengaluru, Karnataka - 560077.  
Research Experience
  1. Research Associate ( May 2023 - June 2024): CSIS – Centre for South Indian Studies, Jangpura, Block H, Jungpura Extension, New Delhi - 110014
  2. Project Assistant (September 2017 – September 2018): Project Name: Documentation of the lifestyle of the Irula tribe in Gudular, Nilgiri District, Tamil Nadu with an emphasis on socio-economic development of the community - Department of Science and Technology (DST) Project, (UGC Delhi), Department of Mass Communication, Amrita Vishwa Vidyapeetham (Deemed to be University), Coimbatore.
Professional Experience
  1. Assistant Director (Freelancer) – Malayalam Film Industry, Assisted in direction and scene coordination; contributed to screenplay writing.
  2. Assistant Program Producer (Trainee) – Amrita Television (2014), Coordinated programs such as Kathayallith Jeevitham and Malayalee Darbar.
  3. Professional Photographer – All Kerala Photographers Association (2014–2022)
  4. Associate Director – Documentary: Puthiyapathai (A New Path), Funded by the UGC – Department of Science and Technology, New Delhi.
  5. Associate Director – Educational Tutorial Videos for the Irula Tribe, Funded by the Department of Science and Technology, New Delhi, focusing on Panchgavya, Apiculture, and Vermicomposting.
Administrative Experience

Feb 2022 – May 2023

  • Admission In-Charge, Department of Media Studies (PG), Kristu Jayanti College (Autonomous), Bengaluru
  • Faculty In-Charge, Kristu Jayanti Television & Radio
  • Placement Coordinator, Department of Media Studies (PG), Kristu Jayanti College (Autonomous), Bengaluru
  • Department Member, Time Table Committee, Department of Media Studies (PG), Kristu Jayanti College (Autonomous), Bengaluru
  • IQAC In-Charge – Student and Best Practices File, Department of Media Studies (PG), Kristu Jayanti College (Autonomous), Bengaluru
  • In-Charge, Department Quality Circle, Department of Media Studies (PG), Kristu Jayanti College (Autonomous), Bengaluru
  • Faculty Coordinator, International Expert Lecture Series, Department of Media Studies (PG), Kristu Jayanti College (Autonomous), Bengaluru
  • Curriculum In-Charge, Department of Media Studies (PG), Department of Media Studies (PG), Kristu Jayanti College (Autonomous), Bengaluru
Research Area

Media Studies; Educational media; Verbal and nonverbal communication; South Asian performances; Ethnomusicology; Machine Learning.

Research Interests

Bhartiya Gyan Parampara; Asian Communication Models; Data Journalism; Extended Reality (XR); Media psychology.

Research Grants/Projects
  1. Project Director
    Project title: Migration pattern and inclusivity in higher educational institutions of Kerala
    Funding Agency - Indian Council of Social Science Research (ICSSR)
    Period - October 2024 to October 2029
    Type: Longitudinal study
    Hosting institute : Centre for Development Economics, Delhi School of Economics, University of Delhi
    Amount Sanctioned : Rs 80,00,000/-
Professional Affiliation
  1. Coordinator -  Learning Outcomes based Curriculum Frameworks (LOCF) for Mass Communication and Journalism, University Grants Commission (UGC), New Delhi. 
  2. Subject expert -  Learning Outcomes based Curriculum Frameworks (LOCF) for Mass Communication and Journalism to integrate the Indian Knowledge System, University Grants Commission (UGC), New Delhi.
Professional Recognition/Awards/Scholarships
  1. CCRT Junior Scholarship (2009) for Chenda, Ministry of Culture, New Delhi
Publications
Papers
  1. Suresh, KG., Menon, Vishnu. Achutha., Juby Thomas,  & Aswathi Prasad, (2025).Media Students’ Adoption of Online Apps: An Analysis Using the UTAUT Model. Communicator, 60 (3), 20- 28. (UGC CARE)
  2. Suresh, KG., Menon, Vishnu. Achutha. & Juby Thomas, (2025).Technology Readiness: National Disaster Management Authority (NDMA) Emergency Alert Test Experiment. International Journal of Education and Allied Sciences (IJEAS), 17(1), 45- 70. 
  3. Suresh, KG., Juby Thomas, & Menon, Vishnu. Achutha. & Sateesh Kumar TK. (2025). Predicting News Outlet Engagement of BBC, Al-Jazeera, CNN and Reuters: A Comparative Analysis of Machine-Learning Models. Journal of Media & Communication, 9(01), 59–72. (UGC CARE)
  4. Suresh, KG., Juby Thomas, & Menon, Vishnu. Achutha.. (2025). Regional variations in FM Radio advertising rates: A comparative Analysis of FM Rainbow and FM Gold. Media Space: DME Media Journal of Communication, 5(02), 23–30.
  5. Suresh, KG., Juby Thomas, & Menon, Vishnu. Achutha. (2024). Exploring the Socioeconomic Determinants of Population and Economic Indicators Using Machine Learning and Time Series Analysis. International Journal of Education and Allied Sciences (IJEAS), 16(2), 15–33.
  6. Menon, Vishnu. Achutha. (2025). Chenda: The Talking Drum of Kerala. Society and Culture in South Asia (Sage). (SCOPUS)
  7. Suresh, KG, Thomas, J. & Menon, Vishnu. Achutha., (2024). Generational Continuity and Socio-economic Entrapment: Exploring Themes of Marginalization in Vijeesh Mani’s Movies. Communicator, 59(3), 11–16. (UGC CARE) 
  8. Menon, Vishnu. Achutha., & Aswathi, P. (2024). Media-Induced Fascination with Chinese Cuisine: Adolescent Engagement and Social Trends through CDramas. International Journal of Education and Allied Sciences (IJEAS), 16(1), 81–99.
  9. Suresh, KG, Menon, Vishnu. Achutha., and Thomas, J. (2024). Story Endings in Mann Ki Baat and their Influence on Audience Emotions and Imagination. Media Mimansa, 18(2), 1–11. 
  10. Sukumar, A., Boobalakrishnan, N & Menon, Vishnu Achutha (2024). Preserving the Moment: An In-depth Exploration of Wedding Photography Trends and Styles. Communication & Journalism Research, 13(1), 57-80. 
  11. Menon, Vishnu. Achutha., Boobalakrishnan, N., Aswathi, P., S, A., and Thomas, J. (2024). Kathakali's Social Magic: The Social Presence of the Dance Drama. ShodhKosh: Journal of Visual and Performing Arts, 5(1), 772–784. (UGC CARE) 
  12. Menon, Vishnu Achutha., & Boobalakrishnan, N. (2024). Affective Communication in Kathakali Performance. International Journal of Art and Design, Universiti Teknologi Malaysia Volume - 8 Issue - 1, ISSN 2710-5776. 
  13. Sukumar, A.,Menon, Vishnu Achutha., Boobalakrishnan, N.& Ashique Ali K. A. (2023). Wedding Photo-sharing Practices among Women: Uses and Gratifications.  Journal of Media and Communication (JMC), Central University of Tamil Nadu (CUTN). -7(2), pp. 124-141.(UGC CARE)
  14. Sukumar, A., Thomas, J., Menon, Vishnu Achutha., & Boobalakrishnan, N. (2023). Analyzing Wedding Photography in Kerala: A Survey. Kristu Jayanti Journal of Humanities and Social Sciences (KJHSS), 3, 58-72. 
  15. Thomas, J. ., & Menon, Vishnu Achutha. (2023). Studying in Online Environment: Students’ Attitude Towards Online Open Electives in Karnataka. International Journal of Emerging Technologies in Learning (iJET), 18(20), pp. 114–125.
  16. Menon, Vishnu Achutha. (2023). The Karaikal Train Chronicles: Embarking on a Living Museum Expedition. Economic and Political Weekly (EPW) - Vol. 58, Issue No. 40, 08 October, 2023. (SCOPUS) 
  17. Menon, Vishnu Achutha. & Nikhil Raj, (2023). Vedikkettu : Pyrotechnics, Splendour and Extreme Risk. Economic and Political Weekly (EPW) - Vol. 58, Issue No. 23, 10 June, 2023. (SCOPUS)
  18. Thomas, L. P., Chaudhary, R., Thomas, J., & Menon, Vishnu Achutha.(2023). Assessing Instagram addiction and social media dependency among young adults in Karnataka. Studies in Media and Communication, 11(6), 72. (SCOPUS)
  19. Menon, Vishnu Achutha. Aswathi Prasad, Limson Antony Puthur, Soman K K and Litty Joseph. Social Media Dependency and Facebook Usage among the Older Adults of Kerala - Studies in Media and Communication - Vol. 11, Issue No. 4, June 2023. (SCOPUS)
  20. Menon, Vishnu Achutha. Fellowship Increment for Research Scholars - Economic and Political Weekly (EPW) - Vol. 58, Issue No. 7, 18 February 2023. (SCOPUS)
  21. K K Soman, P Srinivasan, Aswathi Prasad, Menon, Vishnu Achutha. (2023). Teaching Through Digital Media: Acceptance and Use of Technology Among the High School Teachers for Inclusive Education in Kerala During the Covid-19 Pandemic. Indian Journal of Science and Technology, Volume: 16, Issue: 8, Pages: 583-589. (WoS)
  22. Menon, Vishnu Achutha; Prasad, Aswathi; N, Boobalakrishnan. (2022) "Kathakali” & Virtual Reality: An Experiment. International Journal of Art and Design, Universiti Teknologi Malaysia Volume - 6 Issue 2, Pages. 118-130, ISSN 2710-5776. 
  23. Menon, Vishnu Achutha. (2021).- Kathakali in the 21st century - Journal of Arts, The IIS University. Volume 10, 459-464.(UGC CARE).
  24. Menon, Vishnu Achutha. Boobalakrishnan, N. & S, Amrita. (2021).  Performance on Social Media: Kathakali Artists in the Digital Age - Journal of Media and Communication (JMC), Central University of Tamil Nadu (CUTN). (UGC CARE)
  25. Menon, Vishnu Achutha. Boobalakrishnan, N. (2020). The Rhythmic Structures of Melam, The Chitralekha Journal on Art and Design, 4(2).
  26. M, Krishnapriya; & Menon, Vishnu Achutha. Exploring the Temple Town of Tiruvarur: The Abode of Carnatic Music and Shaivism- Economic and Political Weekly (EPW) - Vol. 55, Issue No. 14, 04 April 2020. (SCOPUS)
  27. Menon, Vishnu Achutha. Krishnanunni R. The Voyage of Vellinezhi -  Economic and Political Weekly (EPW),  Vol. 54, Issue No. 12, 23 Mar 2019. (SCOPUS)
  28. Menon, Vishnu Achutha. Boobalakrishnan, N. Gender Performativity in Kathakali, Omni Science: A Multidisciplinary Journal, Vol. 9, Issue No. 1, April 2019. | URL: 10.37591/.v9i1.1585
  29. Krishnanunni R. & Menon, Vishnu Achutha.  Kuttanad After The Floods - Economic and Political Weekly (EPW), Vol. 53, Issue No. 47, 01 Dec 2018.  (SCOPUS)
  30. Menon, Vishnu Achutha. Kathakali in flux - Economic and Political Weekly (EPW), Vol. 53, Issue No. 10, 10 Mar 2018. (SCOPUS)
  31. Menon, Vishnu Achutha. Boobalakrishnan, N. Gestures in Kathakali- - The Chitrolekha Journal on Art and Design, Volume 2, Number 3, 2018.  E-ISSN 2456 - 978X.
Books
  1. Gupta.A, Menon, Vishnu. Achutha.,Deo.S & Fatma Feyza Gündüz. (Eds) (2025). Narratives of Economic Empowerment: Narratives of Economic Empowerment: Women’s Identity Reconstruction in Colonial and Post -Colonial Societies. (1st ed.). Apple Academic Press (CRC Press), USA. (Upcoming)
  2. Gupta.A, Menon, Vishnu. Achutha. & Sharma, S. (Eds) (2025). Essays on the Indian Knowledge Systems. (1st ed.). Cambridge Scholars Publishing, UK. ISBN: 1-0364-4670-0
  3. Menon, Vishnu. Achutha. & Agarwal, S. (2024). Measuring non-verbal communication in Kathakali: Integrating Natyashastra principles with contemporary methods (1st ed.). A.K.Publications. New Delhi. ISBN - 9789395033763
Book Chapters
  1. Menon, Vishnu Achutha., Juby Thomas & Lijo P Thomas. (2026).Factors Influencing AI Adoption in Accounting: The Interplay of Self-esteem, Organizational Culture, and Regulatory Support. Catalyzing Accounting Excellence with AI and Intelligent Automation: A Path for Professional Accountants. CRC Press, Taylor and Francis Group, Florida, USA. (SCOPUS)
  2. Menon, Vishnu Achutha, Juby Thomas & Lijo P Thomas (2025). Kudumbashree Women's Zero Waste Management Behavior in Agriculture:  Social and Personal Outcomes. The Emerald Handbook of Decolonising Sustainability, Energy Transition, and Social Justice: A Global South Perspective. The Emerald. UK.(SCOPUS)
  3. TK Sateesh Kumar, Menon, Vishnu Achutha, Juby Thomas & Lijo P Thomas (2025). Determinants of Academic Excellence in Asian Universities: A Cluster-Based Analysis of Institutional Rankings and Country-Level Performance Indicators. Global University Ranking Systems: Methodologies, Impact, and Repercussions. IGI Global. ISBN - 9798337310725. (SCOPUS)
  4. Menon, Vishnu Achutha., P. P. Nikhil Raj & Ashique Ali (2025). A Dance with Danger: Unveiling the Ecotoxicology of Kathakali Makeup. Global Perspectives of Toxic Metals in Bio Environs: Bio-transformation, Health Concerns, and Recuperation. Springer Nature, Germany. (SCOPUS)
  5. Menon, Vishnu Achutha. (2025). Narratives of Women Higher Education Teachers in Karnataka: A Study on Self-Esteem, Small Group Socialization, and Workplace Communication Behaviour. Narratives on Defining Moments for Women Leaders in Higher Education. IGI Global. ISBN - 9798369331446 (SCOPUS)
  6. Menon, Vishnu Achutha. (2025). Kudumbashree Women Back to School in Kerala: Navigating Classroom Emotions and Optimizing Instructor-Student Rapport for Enhanced Learning Design. Utilizing Emotional Experience for Best Learning Design Practices. IGI Global. ISBN - 9798369326633. (SCOPUS)
  7. Menon, Vishnu Achutha.., Kumar, S., & Shivani, A. (2025). Technology usage attitude and internet of Behavior: A study of Chinese social media apps in Kerala. In Advances in Wireless Technologies and Telecommunication (pp. 41–62). IGI Global. (SCOPUS)
  8. Sateesh Kumar, T. K., Menon, Vishnu Achutha., Thomas, L. P., & Thomas, J. (2025). Digital media representation of feminism: Sentiment trends and cultural influences in the US, UK, and India. In Critical Perspectives on Digital Culture and Gaming (pp. 245–266). IGI Global Scientific Publishing. (SCOPUS)
  9. Suresh, K. G., Thomas, J., Sateesh, K. T. K., & Menon, Vishnu Achutha., (2025). Online news platforms, regional sentiment, and political discourse: A study using advanced sentiment models. In Advancements in Digital Broadcasting and Content Platforms (pp. 417–446). IGI Global Scientific Publishing. (SCOPUS)
  10. Biju Kunnumpurath, Menon, Vishnu Achutha., & Ajith P. (2024). ChatGPT and Virtual Experience: Student Engagement in Online Script Writing – An Experimental Investigation Among Media Students. AI Algorithms and ChatGPT for Student Engagement in Online Learning. IGI Global. ISBN -9798369342688. (SCOPUS)
  11. Biju Kunnumpurath, Aswathi Prasad, Menon, Vishnu Achutha., & Juby Thomas (2024).Culture, Neurocognition, and Behavior in the Pursuit of Self-Esteem Among Female Media Employees in the Workplace. Cognitive Behavioral Neuroscience in Organizational Settings, IGI Global. ISBN - 9798369318591. (SCOPUS)
  12. Keerthana Thankachan, P.E. Thomas & Menon, Vishnu Achutha. (2024). Changing Global Media Landscapes in India: Print Media Framing of the Article 370 Revocation. Changing Global Media Landscapes: Convergence, Fragmentation, and Polarization, IGI Global. ISBN - 9798369337677. (SCOPUS)
  13. Juby Thomas,  Menon, Vishnu Achutha.Sateesh Kumar T K, & Lijo P Thomas. (2024). Exploring Educational Sustainability with LMS: Key Factors Examined.  Sustainable Innovation for Industry 6.0.  IGI Global. ISBN - 9798369331408. (SCOPUS)
  14. Sateesh Kumar T K, Lijo P Thomas, Menon, Vishnu Achutha & Juby Thomas. (2024). Exploring Tech-Enabled Solutions: Evaluating Sentiment Classification Models for Airline Reviews. Impact of AI and Tech-Driven Solutions in Hospitality and Tourism. IGI Global. ISBN - 9798369367551. (SCOPUS)
  15. K K Soman, P Srinivasan, D. S. Gagana & Menon, Vishnu Achutha. (2024) Technology in Kerala's High School Classrooms: Impact of Hardware Skills and Personal ICT Use on Education. Transdisciplinary Approaches to Learning Outcomes in Higher Education, IGI Global. ISBN - 9798369336991. (SCOPUS)
  16. Juby Thomas, Menon, Vishnu Achutha., Sateesh Kumar T K, & Lijo P Thomas. (2025).  Understanding LMS Usage in Higher Education: Examining the Interplay of Demographic and Usage Factors in UTAUT. Emerging Technologies Transforming Higher Education: Instructional Design and Student Success. IGI Global. ISBN - 9798369339046. (SCOPUS)
  17. Menon, Vishnu Achutha, Sateesh Kumar T K, Lijo P Thomas, & Juby Thomas. (2025). Evaluating NLP Models for Mental Health: Performance and Accuracy in User-Psychologist Conversations. Exploring Psychology, Social Innovation and Advanced Applications of Machine Learning. IGI Global. ISBN - 9798369369104. (SCOPUS)
  18. Menon, Vishnu Achutha., Sandeep Kumar & Anil Shivani (2025). Technology Usage Attitude and Internet of Behavior: A Study of Chinese Social Media Apps in Kerala. Sociocultural and Multicultural Meanings in Online Communication. IGI Global. ISBN - 9798369379349. (SCOPUS)
  19. Menon, Vishnu Achutha. (2025). Evaluating the Effectiveness of Indian Theatre Advertisements and Solutions: Audience Engagement through Presence, Attention, Participation, and Connection. Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions. IGI Global. ISBN - 9798369370414. (SCOPUS)
  20. Menon, Vishnu Achutha, Juby Thomas, & Aswathi Prasad. (2025). Exploring Online Elective Courses and Attitudes Towards Digital Communication: Innovative Strategies for Integrating STEAM Education. Transformative Approaches to STEAM Integration in Modern Education. IGI Global. ISBN - 9798369374085. (SCOPUS).
  21. Menon, Vishnu Achutha, Sandeep Kumar, Prasad, Aswathi., Meera Ramanath. (2025). Narrative Elements and Emotional Engagement in South Korean Dramas: Understanding, Focus, and Presence. Global Development of Asian Cinema in the Film Industry. IGI Global. ISBN - 9798369363089. (SCOPUS)
  22. Menon, Vishnu Achutha, (2025). Successful Teaching in Virtual Classrooms: Strategies for Online Open Elective Educators. Best Practices and Strategies for Online Instructors: Insights From Higher Education Online Faculty. IGI Global. ISBN - 9798369344088. (SCOPUS).
  23. Meera Ramanath, Menon, Vishnu Achutha. Prasad, Aswathi., (2025). Evaluating Assistive Technology: Screen Reader Software Adoption and its Psychological Impact on Older Adults in Central Kerala. Assistive Technology Solutions for Aging Adults and Individuals With Disabilities. IGI Global. ISBN - 9798369363089. (SCOPUS)
  24. Meera Ramanath, Menon, Vishnu Achutha. Prasad, Aswathi., (2025). Smartwatch Fall Detection and Emotional Intelligence: Understanding Adoption and Behaviour of the Elderly in Central Kerala. Humanizing Technology With Emotional Intelligence. IGI Global. ISBN - 9798369370131. (SCOPUS)
  25. Menon, Vishnu Achutha. (2025). Revolutionizing Malayalam Cinema: AI-Powered Scripting and Creative Brainstorming with ChatGPT. Transforming Cinema with Artificial Intelligence. IGI Global. ISBN - 9798369339169. (SCOPUS)
  26. Menon, Vishnu Achutha. & Sandeep Kumar (2025). Exploring Student Interests in Shodhganga: Thesis Repository's Web Page Design, Content Delivery, and Navigation.Exploring Digital Metrics in Academic Libraries. IGI Global. ISBN - 9798369358078. (SCOPUS)
  27. Twinkle Sara Joseph, Ajith Paul, Sharath Chandran, Biju Kunnumpurath & Menon, Vishnu Achutha. (2025) Enhancing Student Engagement and Learning Experience Through Augmented Reality: A Study on the Integration of Assemblr Studio into Hybrid Classrooms. Revolutionizing Pedagogy Through Smart Education,IGI Global. ISBN - 9798369377932. (SCOPUS)
  28. Biju Kunnumpurath, Menon, Vishnu Achutha., & Ajith P. (2025). Meditating in VR: Immersion, Perceived Interactivity, Positive Thinking, and Psychological Wellbeing of Young Adults. Augmented and Virtual Reality in Healthcare.Wiley (Scrivener Publishing ). Beverly, UK. (SCOPUS)
  29. Menon, Vishnu Achutha., Aswathi Prasad, & Meera Ramanath (2025). Smiling: A Quintessential Non-Verbal Cue for Workplace Wellbeing and Daily Life. Practices, Challenges, and Deterrents in Workplace Wellbeing. IGI Global. ISBN - 9798369360798. (SCOPUS)
  30. Menon, Vishnu Achutha., Aswathi Prasad, Meera Ramanath & Juby Thomas (2025). 2023 AFC Asian Cup: Surveying Sport Media Enjoyment Among Young Adults. Global Perspectives on Soccer and the Media and Entertainment Industry. IGI Global. ISBN - 9798369342985. (SCOPUS)
  31. Sandeep Kumar, Menon, Vishnu Achutha, Sateesh Kumar TK, Anish Gupta, Anil Shivani, Lijo P Thomas, & Juby Thomas. (2025). Evolving Trade Patterns in BRICS: An Examination of Export, Import, and GDP Trends from 1971 to 2020. Analyzing the Impact of BRICS+ Nations' Trade Policies on Global Economies. IGI Global. ISBN - 9798369379691. (SCOPUS)
  32. Sandeep Kumar, Menon, Vishnu Achutha., Sateesh Kumar TK, Anish Gupta, Anil Shivani, Lijo P Thomas, & Juby Thomas. (2025).India and China’s Economic Trends: ARIMA Model Accuracy Using BRICS Data . Changing the Global Political Economy: BRICS Countries and Alternative Relations Strategies. IGI Global. ISBN - 9798369373934. (SCOPUS)
  33. Menon, Vishnu Achutha. (2025). AI in Mental Healthcare: Exploring Technology Acceptance, Emotional and Cognitive Innovation, and Cultural Influences.Chatbots and Mental Healthcare in Psychology and Psychiatry. IGI Global. ISBN - 9798369331125. (SCOPUS) 
  34. Jinto Mathew, Keerthana Thankachan & Menon, Vishnu Achutha.(2025). Assessment of Effectiveness of ICT Integration in Advanced Nursing Education: An Analysis of Student’s Perception. Advanced Nursing Practices for Clinical Excellence. IGI Global. ISBN - 9798369367308. (SCOPUS)
  35. Menon, Vishnu Achutha. & Sandeep Kumar (2025). Stress-Free Exam Approaches: Lessons From 'Pariksha Pe Charcha' by Prime Minister Narendra Modi on Compassionate Education. Pedagogies of Compassion and Care in Education.IGI Global. ISBN - 9798369336137. (SCOPUS)
  36. Menon, Vishnu Achutha & Anish Gupta. (2025). Assessing the Believability of Deepfake Ads in the Indian Market. Deepfakes and Their Impact on Business.  IGI Global. ISBN - 9798369368909. (SCOPUS)
  37. Biju Kunnumpurath, Menon, Vishnu Achutha., & Ajith P. (2024). Immersive Whale Odyssey: A 360° Underwater VR Adventure for Eco-Tourism. Advancing Smart Tourism Through Analytics. IGI Global, ISBN - 9798369337158. (SCOPUS)
  38. Juby Thomas,  Ashique Ali K. A, Menon,Vishnu Achutha. Sateesh Kumar T K, & Lijo P Thomas. (2025). Computer Based Test (CBT) in India: Evaluation of Webpage Design Deficiency and Anxiety Constructs in the National Eligibility Test (NET). Artificial Intelligence and IoT in Online Education Systems: Monitoring, Assessment, and Evaluation. Wiley (Scrivener Publishing ). Beverly, UK. (SCOPUS)
  39. Menon, Vishnu Achutha. & Sandeep Kumar (2024). Stress-Free Exam Approaches: Lessons from 'Pariksha Pe Charcha' By Prime Minister Narendra Modi on Compassionate Education. Pedagogies of Compassion and Care in Education. IGI Global. ISBN - 9798369336137. (SCOPUS)
  40. Menon, Vishnu Achutha., Juby Thomas, Lijo P Thomas, Biju Kunnumpurath &  Romy Mathew. (2024). Virtual Reality, AI Adoption, And Technology Readiness With Microsoft Copilot: An Experiment. Creating Immersive Learning Experiences Through Virtual Reality (VR). IGI Global. ISBN - 9798369364079. (SCOPUS)
  41. Biju Kunnumpurath, Sandeep Kumar, Menon, Vishnu Achutha., Aswathi Prasad, & Meera Ramanath (2024). Behavioural Economics and Korean Food Consumption: Health Environment Sensitivity, Nutrition Application, Cost Saving, and Convenience Practices. Behavioral Economics and Neuroeconomics of Health and Healthcare IGI Global. ISBN - 9798369360552. (SCOPUS)
  42. Menon, Vishnu Achutha, Prasad, Aswathi, Juby Thomas (2025). Virtual Classrooms and Communication Behavior: A Bayesian Statistical Study Across Demographic Groups.Artificial Intelligence, Digital Learning, and Leadership: Redefining Higher Education. IGI Global. ISBN - 9798337300252. (SCOPUS)
  43. Sukumar, A., Menon, Vishnu Achutha., & Boobalakrishnan, N. (2025). Social Media Adoption for Enhanced Customer Engagement: A UTAUT Study Among Wedding Photographers. Managing Customer-Centric Strategies in the Digital Landscape. IGI Global. ISBN -9798369356685. (SCOPUS)
Conference Proceedings 
  1. Sateesh Kumar TK, Menon, Vishnu Achutha.  Juby Thomas, Lijo P Thomas. (2025). Emotion Classification in News Headlines of Operation Sindoor Using Machine Learning: A Comparative Study of Logistic Regression and SVM. In: Andres Iglesias, Jungpil Shin, Nityesh Bhatt, Amit Joshi. Springer Information Systems for Intelligent Systems, Volume 9. 4th World Conference on Information Systems for Business Management. Springer, Switzerland. (Upcoming) (SCOPUS). 
  2. Thomas, J., Thomas, L.P., TK, S.K., Menon, Vishnu Achutha.  (2025). Towards a Model: Exploring Students’ Attitudes Toward Online Open Elective Courses. In: Reis, A., et al. Technology and Innovation in Learning, Teaching and Education. TECH-EDU 2024. Communications in Computer and Information Science, vol 2480. Springer, Cham. (SCOPUS)
  3. Juby Thomas, Suresh.K.G, Sateesh Kumar T K.  Menon, Vishnu Achutha. (2025). Performance Analysis of ML Models on Google App Store Data with Imbalanced Classes. IEEE 2025 International Conference on Machine Learning and Autonomous Systems (ICMLAS), IEEE. Volume -1. (SCOPUS)
  4. Lijo P Thomas; Juby Thomas;  Menon, Vishnu Achutha. Vishnu Achutha Menon; T K Sateesh Kumar. (2025). Sentiment Analysis of Telegram App Reviews Using Text Classification Models. IEEE 2025 4th International Conference on Sentiment Analysis and Deep Learning (ICSADL), IEEE. Volume - 1.  (SCOPUS)
  5. Menon, Vishnu Achutha; Sateesh Kumar T K; Juby Thomas; Lijo P Thomas (2024). Sentiment Analysis of Translated BBC Hindi News Articles Using Machine Learning: A Comparative Study of Classification Algorithms. IEEE 2024 4th International Conference on Ubiquitous Computing and Intelligent Information Systems (ICUIS).IEEE. Volume - 1. (SCOPUS) 
  6. Menon, Vishnu Achutha; Sateesh Kumar T K; Juby Thomas; Lijo P Thomas (2024). Predicting Female Representation in Film: Financial Characteristics and Their Influence on Bechdel Test Performance. IEEE 2024 International Conference on Sustainable Communication Networks and Application (ICSCNA). IEEE. Volume - 1. (SCOPUS)
  7. Biju Kunnumpurath, Menon, Vishnu Achutha., Ashique Ali K. A. & Ajith P. (2024). Towards a Model: Examining the Positive Associations of Warmth, Competence, and Familiarity with Musicians' Attitudes Towards AI. IEEE International Conference on Contemporary Computing and Communications (InC4), IEEE. Volume -1. (SCOPUS)
  8. Lijo P Thomas, Menon, Vishnu Achutha, Juby Thomas, Ashique Ali K A, K K Soman and Sateesh Kumar T K. (2024). Towards a Model: Exploring Fatigue Factors in ZOOM Online Classes. IEEE International Conference on Current Trends in Advanced Computing, Kristu Jayanti College. Volume-1. (SCOPUS)
  9. Lijo P Thomas, Sateesh Kumar TK, Juby Thomas, Menon, Vishnu Achutha (2024). Decoding Animation Audiences: Exploring Customer Reviews and Sentiments in Animation Films. International IEEE Conference on Computing, Communication and Networking Technologies (ICCCNT). IIT  IIT - Mandi, Himachal Pradesh, India. (SCOPUS)
  10. Lijo P Thomas, Juby Thomas, Sateesh Kumar Tk and Menon, Vishnu Achutha, (2024). Immersive Learning: Exploring Learning Management Systems in Virtual Reality. IEEE - ICVR -10th International Conference on Virtual Reality, Bournemouth University, United Kingdom.  (SCOPUS)
  11. Juby Thomas, Sateesh Kumar T K, Menon, Vishnu Achutha, &  Lijo P Thomas. (2024). Analyzing Sentiment in Netflix User Opinions: A Statistical Examination. 8th ICTS International Conference on ICT for Intelligent Systems. Lecture Notes in Networks and Systems (Springer), Volume 1. (SCOPUS)
  12. Biju Kunnumpurath, Baddala Govardhan Reddy, Menon, Vishnu Achutha., & Ajith P. (2024). Sentiment Trends in Bollywood: Evaluating Movie Review Classification Models. CIS 2024 - (5th Congress on Intelligent Systems), Springer Book Series (Lecture Notes in Networks and Systems). Volume -1. (SCOPUS)

Book reviews

  1. Kathakali Padangal (Verses of Kathakali) by Vellinezhi Achuthankutty - The Chitrolekha Journal on Art and Design, Volume 6, Number 2, December 2022.  E-ISSN 2456 - 978X.
  2. Flood and Fury: Ecological Devastation in the Western Ghats - Urban India, Volume 39, Issue 2, July - December 2019, 151-153. National Institute of Urban Affairs. ISSN 0970-9045
  3. Kannur - Inside India’s Bloodiest Revenge Politics - Space and Culture, India- Volume 8, Number 2 - September 2020, 211- 214. e-ISSN 2052-8396.
  4. Kathakaliyude Kaipusthakam (A handbook on Kathakali) (Book Review )  - Asian Theatre Journal- Volume 37, Number 2, July - Fall 2020.University of Hawaii Press, Association of Asian Performance. ISSN 0742-5457.
Research Guidance

PG dissertation (till 2023)

Topics  Institute name
A study on the influence of Youtubers as role models on Bengaluru Youth Kristu Jayanti College (Autonomous)
Role of Internet on the Buying Behaviour Among the Middle-Aged People of Guwahati During the Covid-19 Pandemic Kristu Jayanti College (Autonomous)
The Media Portrayal of Transgender Identities in Kerala: A Mixed-Method Approach Kristu Jayanti College (Autonomous)
Semiological analysis on-screen adaptation of the novel Daivathinte Vikrithikal Kristu Jayanti College (Autonomous)
Impact of communication technology in the real estate industry: A case study of Bengaluru Kristu Jayanti College (Autonomous)
Analysis of Soundtracks and the Role they play to create a Narrative in Films Kristu Jayanti College (Autonomous)
Changing Pattern of News Consumption Among the Adults of North Bangalore Kristu Jayanti College (Autonomous)
Comparative Study on Online vs Traditional News Media: Audience Perception Kristu Jayanti College (Autonomous)
Conference/ Workshops/Seminars Attended
  1. Amrita Sukumar, Menon, Vishnu Achutha. Boobalakrishnan. Social media usage for wedding photography business: A UTAUT approach - National Conference on Media Innovation Digital Culture and Technological Trends - Department of Visual Communication, Madras Christian College (Autonomous) Chennai, India on 8th March 2024.
  2. Menon, Vishnu Achutha. Aswathi Prasad, Limson Antony Puthur, and K K Soman Massive Open Online Course (MOOC): Instructor Student Rapport and Student Interests Among College - The Asian Conference on Education (ACE2023) - IFOR, Japan on 23 -25 November 2023. 
  3. Dev, Neeraj. Thankachan, Keerthana. Menon, Vishnu Achutha. Gratifications Sought and Obtained through Social Media: A Study on Political Participation among College Students in Kerala - Contours of Political Developments in South Asian Region: Changing Security Priorities and Perspectives - Department of Political Science, Kristu Jayanti College (Autonomous) Bangalore, India on 12th - 13th October 2022.
  4. Dev, Neeraj. Thankachan, Keerthana. Menon, Vishnu Achutha. Social Media & Campus Political Engagement in Kerala - Mediacon 2022: Evaluating Media Research Methodologies by Institute of Communication and Media Studies - St Joseph College (Autonomous), Bangalore, India. On 13th June 2022
  5. Dev, Neeraj. Thankachan, Keerthana. Menon, Vishnu Achutha. Social Media & Political Participation in Kerala: A UGT Approach - International Conference on Strategic Communication (ICSC) - Goenka University, Haryana, India on May 2022, 2-3. 
  6. Menon, Vishnu Achutha. Boobalakrishnan. Kathakali in the digital age - International Conference on Communication Trends and Practices in Digital Era (COMTREP) conference -Amity University, Uttar Pradesh, India on 29th and 30th March 2022. 
  7. Menon, Vishnu Achutha. Boobalakrishnan, N & Prasad, Aswathi.- Acceptance of Use of Technology among Kathakali Artists during COVID-19 pandemic - 21st Science Council of Asia (SCA) Conference - Indian Council of Social Science Research (ICSSR), New Delhi, India on March 15-17, 2022. 
  8. S, Amrita. Boobalakrishnan, N. & Menon, Vishnu Achutha - The Rise of Wedding Photography in Kerala - Role of media in sustainable development -  Department of Media Studies, Kristu Jayanti College (Autonomous), Bangalore, India on March 16, 2022.
  9. Soman, KK. P, Srinivasan. & Menon, Vishnu Achutha. -  Digital Media and Online Education in Kerala during COVID-19 Pandemic -  Role of media in sustainable development -  Department of Media Studies, Kristu Jayanti College (Autonomous) Bangalore, India on March 16, 2022.
  10. Soman, KK. P, Srinivasan. Prasad, Aswathi. & Menon, Vishnu Achutha. Digital Media and Virtual Classrooms to Vocationalize and Rehabilitate the differently-abled Students in Kerala - International Conference on Industry Academia Partnership - Manipal Academy of Higher Education (MAHE), Bangalore, India -  17th & 18th February 2022
  11. Menon, Vishnu Achutha. Boobalakrishnan, N & Prasad, Aswathi. - Kathakali & Virtual Reality: An Experiment - South Asian Media and Cultural Studies Conference “ Imagining Futures”- South Asian Media and Cultural Studies, Florida State University, Tallahassee, Florida, February 10-11, 2022.

 

Conference/ Workshops/Seminars Organised
University Level
  1. Conference Convener (March 2023) - Virtual International Conference on Changing Media Landscapes in South Asia - Organised by the Department of Media Studies, Kristu Jayanti College (Autonomous), Bengaluru.
National Level
 
International Level

 

Peer Recognition
  • Editorial Board Member - International Journal of Art & Design, University of Technology Malaysia, Johor Bahru, Johor, Malaysia.
  • Editorial Assistant: Kathakali Vignettes - Behind and in Front of the Thiraseela. Publisher - Cambridge Scholars Publishing, UK.
Patent Filed/ Published
PATENT FILED
 
 
PATENT PUBLISHED
Citations

Google Citations: 41, H Index: 3

Other Significant Achievements

Vishnu is a skilled Chenda performer who has undergone rigorous traditional training under the tutelage of Guru Padmashree Mattannoor Sankarankutty Marar, one of the most revered maestros in the field of percussion.